Gladiator Ecommerce Senior Digital Analyst

Job Number: 4791

External Description: Requisition ID: 63966

ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Gladiator business develops, markets and sells premium storage and organization solutions, including appliances, for the garage and other parts of the home. This is a highly entrepreneurial and cross-functional team within Whirlpool with a goal to be the brand leader in e-commerce in its category, by offering personalized solutions for consumers, through our trade customers and also selling direct to consumers.

This role in summary

Responsible for the Gladiator brand website to ensure it's designed with ( gladiatorgarageworks.com ) the appropriate capabilities and functionality to support a consumer's decision journey through to purchase. This role will support enhancements to the current site, manage our alignment with Shopify's platform updates and ensure that the site is maintained and functioning properly. This role is also responsible for managing our third party marketplaces (e.g. Amazon, Walmart, etc).

Your responsibilities will include

• Optimize website performance with a focus on conversion.
• Construct and enact comprehensive SEO (search engine optimization) strategies to improve organic search rankings and drive website traffic.
• Conduct regular website audits to identify and resolve technical issues.
• Analyze website metrics and user behavior to inform design and functionality improvements.
• Oversee the integration of third-party tools and plugins to enhance website functionality.
• Coordinate with customer service to address and resolve user issues and feedback.
• Plan and execute A/B testing to optimize user experience and conversion rates.
• Manage website budget and resources effectively.

Minimum requirements

• Bachelor's degree
• 3 + years experience in ecommerce, digital product ownership, or digital marketing
• 2+ years of website analytics experience (such as Adobe Analytics or Google Analytics)

Preferred skills and experiences

• Agency management experience
• Experience working with agile methodology
• Experience with marketplace integrations
• Understanding of brand strategies and consumer behavior
• Financial acumen
• Project management experience

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Additional information

Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers . Additional information about the company can be found on Facebook , Twitter , LinkedIn , Instagram and YouTube .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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Job Number: 63966

Community / Marketing Title: Gladiator Ecommerce Senior Digital Analyst

Location_formattedLocationLong: Benton Harbor, Michigan US